Twipes Media Kit
Fast Facts
Want a quick lowdown on Twipes before writing an article or making a social media post? Check out this info for a quick start or scroll down further for information about our style guide and other media FAQs.
Our Origin Story
Over a brunch in February, three friends got on the topic of toilet troubles when one of the friends told the other two — Twipes co-founders Elle and Al — that he had blocked his toilet three times since the start of the year. The culprit? Supposedly “flushable” wet wipes that didn’t break down. This conversation inspired the pair to seek a better, more environmentally friendly alternative.
Equipped with a background in chemical and materials science, Elle dedicated nearly five years to research and development, culminating in the creation of Twipes in December 2019, with Al running business operations as CEO.
The Problem
- Buildups of fat and non-flushable wipes, called fatbergs, cost $20 million annually in New York City alone
- There are 300,000 sewer blockages in the U.K. each year
- 93% of blockages originate from wipes that don’t break down
- 90% of wet wipes contain plastic
- 11 billion wet wipes pollute our beaches each year
A Truly Flushable Solution
Twipes’ unique binders enable them to break down quickly. Our goal is to make Twipes’ technology the industry standard.
- Free from parabens, alcohol and plastics, including microplastics, which means no harm to marine life and no getting stuck in landfill
- Fully disperse within 3 hours in water or 7 days in landfill
- Made from wood pulp cellulose (the same as recycled paper products)
- 100% gone during a standard waste water treatment cycle
Our Awards
2016 Black British Business Awards (Elle)
2017 Mayor’s Fund for London Entrepreneurs of the Year (Al & Elle)
2019 Princess Diana Award (Elle)
2020 Forbes 30 Under 30 (Elle)
2021 Great British Entrepreneur Award (Al & Elle)
Our Certifications
- INDA and EDANA certified: Twipes have passed all seven requirements — including the highest standard of testing — to be able to be labeled “flushable.”
- FSC certified: The wood pulp cellulose used to make our wipes comes from FSC-certified forests, sourced ethically from designated sustainable forests.
- PETA certified cruelty-free and vegan: We do not conduct or commission any animal tests on ingredients, formulations, or finished products and pledge not to do so in the future.
Charity Work
Twipes is proud to work with numerous charitable organizations in both the U.S. and U.K.
- We Do Ethical, which plants a tree for each five packs of Twipes sold
- Big Blue Ocean Cleanup, which aids in the cleaning of plastics from our oceans
- The Teacher’s Desk, which helps provide teachers in need with supplies for the school year
- Riley’s Warriors, which provides hygienic products to cancer patients
Twipes Team Photos
Twipes Product Photos
Twipes Style Guide
How to use the Twipes logo
The Twipes logo can be used in Twipes blue, green or pink, as well as black or white (see brand colors for HEX codes). It should not appear in any other color. Additionally, the logo should not be pinched, stretched, blurred or modified in any other way.
Dark logos — blue and black — should be used on light backgrounds and light logos — green, pink and white — should be used on dark backgrounds.
Which fonts to use
Twipes uses Zilla Slab as its serif font for body text and Josefin Sans as its sans serif font for web headings.
Twipes social media icons
TikTok
Flushability verbiage guidelines
We ask that in lieu of using just the terms “flushable” or “biodegradable” by themselves, you use “truly flushable” and “truly biodegradable” or simply just “toilet-friendly.”
Twipes brand colors
HEX CODES
Twipes blue (Rhino blue): #263463
Twipes green (Bayleaf): #7FAB8C
Twipes pink (Cashmere): #E6BEAB
Black: #FFFFFF
White: #F7F7F7
Using a Twipes photo not provided above
If you would like to use a photo from elsewhere on our website or from one of our social media accounts, please email Tabi at tabitha@twipes.com.
Pronunciation guide
Product
Twipes is pronounced like Twipes but with a T in front, as if you were going to pronounce “twine” (it’s not tee-wipes!)
Founders
Alborz Bozorgi (Al-borz Buh-zorgh-ee)
Ellenor McIntosh (El-in-or Mack-in-tosh)
Product photography guidelines
Lighting should be natural and setting should be simplistic, conveying health and hygiene. No writing or branding other than Twipes should be visible if possible, so as not to distract from the product. Background colors should be a shade of Twipes’ three main colors (blue, green, pink) or should be neutral.
Press Releases
